Are you new to SEO and need help understanding the terms? Well, let me tell you that I have started this article to provide you with a complete glossary of all the key SEO concepts and terms related to search engine optimization (SEO).
Here you will find definitions of many essential terms used in the world of SEO, as well as tips on how to use them effectively.
Whether you’re a beginner or an experienced professional searching for an SEO course for your business, this glossary will greatly assist you in optimizing your website for maximum visibility and success.
We hope that it serves as a valuable resource on your journey towards mastering SEO.
SEO positioning
Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility and presence on search engine results pages.
Web positioning
They are strategies and specific tasks to improve positions in the search engine results pages (SERP) for already indexed content or articles in a specific position.
SERP
Search engine results pages (SERPs) are the web pages that appear when a user enters a query in a search engine like Google. SERPs typically include organic search results, which are links to web pages that match the query, as well as other types of results such as ads, maps, images, and videos.
Organic traffic
Unpaid visits originating from search engine results.
Black hat Seo
Practices that violate search engine guidelines, such as keyword stuffing or the use of hidden text.
White hat Seo
Ethical practices to optimize websites in organic searches.
On page Seo
On page SEO is the practice of optimizing the elements of a website to improve its visibility on search engine results pages (SERPs). This involves both content optimization and technical optimization.
When comes to content optimization, it can include optimizing titles, meta tags, image alt tags and other important elements related to page content. Technique.
Offpage Seo
Offpage SEO focuses on improving the visibility and presence of a website on search engine results pages (SERPs) by creating links from external websites.
Off SEO tactics typically involve optimizing backlinks from other websites, as well as seeking opportunities to create new backlinks. This can include reaching out to industry influencers or bloggers, leveraging social media, and building links.
Link building
Link building is the process of creating backlinks from external websites to your own website in order to enhance visibility and presence in search engine results pages (SERP).
Additionally, it is one of the key components of SEO, and it involves a series of strategies that include engaging with industry influencers, leveraging social media, and optimizing content on other sites.
Interlinking
Interlinking is a technique used in SEO to create internal links between multiple pages of a website.
This process helps increase the visibility of each page, as well as improve the user experience by allowing them to navigate easily from one page to another. Additionally, interlinking can assist search engine robots in indexing and better understanding the website.
Backlinks
A backlink is any external website link that points to your website; it is a sign of trust and authority. Backlinks are crucial in SEO as they help improve visibility and ranking on SERPs. A link from a highly trusted and authoritative website, such as an established newspaper or magazine, can be particularly valuable.
Domain Authority
Domain Authority is a metric developed by Moz, which measures the overall strength of a website’s backlink profile and its authority on the web. This metric is based on a 100 point scale and takes into account factors such as the number of domains linking to your website, the quality of those links, and other link signals like anchor text.
Dominion Fortress
Domain strength refers to the overall quality and quantity of backlinks that a website has, as well as its overall presence on the web. It is an important factor when it comes to SEO, as a strong domain strength is typically associated with higher rankings in search engine results pages (SERPs).
Pagerank
Pagerank is an algorithm developed by Google that measures the quality of backlinks pointing to a website. It assigns a score to each web page based on its link profile, which helps determine where it will appear in the SERPs. A higher pagerank means more authority for your website, leading to better rankings in the SERPs.
Search intent
Search intent is an important factor to consider when optimizing a website for search engine results pages (SERPs). It refers to the purpose of the user’s query and helps determine what type of content should be provided to meet their needs. Search intent can be broadly classified into three categories: navigation, informational, and transactional.
Keyword
A keyword is a word or phrase used as a search query on search engines like Google and Bing. It is an essential part of SEO (Search Engine Optimization), as it helps search engines determine valuable content to display on the SERPs (Search Engine Results Pages).
Longtail Keyword
A longtail keyword is a phrase formed by multiple words used as a query in search engines. It is more specific and selective than a single keyword, often containing three or more words, which makes it easier to narrow down and find the most precise results.
Keyword Research
Keyword research is a process of discovering and analyzing the search terms and phrases that users use when seeking information on the Internet. It helps identify the most relevant keywords to target in SEO campaigns, improving the visibility of a website on search engine results pages (SERPs) and increasing organic traffic.
Meta tags
HTML code elements of a web page used to provide additional information about its content (e.g. meta description and title tags)
CTR
Relationship between link clicks in SERPs and the total impressions of that link. It is used to measure the effectiveness of SEO efforts in attracting clicks and traffic to a website.
Alt Tags
HTML tag that provides an alternate text for images on web pages. This text helps search engine robots understand what an image is about, which can improve rankings in the SERPs.
Dwell Time
Dwell time is a metric that measures the amount of time a user spends on a website after clicking on it from the search engine results page (SERP). It is used as an indicator of the level of interest and relevance of the website’s content to the user’s query. It can also be considered as one of the many signals that search engines use to determine the relevance of a website to a specific query.
Page speed
The speed of a webpage is the time it takes to load on the user’s device. It’s an important factor in SEO, as pages with faster loading times tend to rank better in the SERPs. Slow page speed can also decrease the user experience, leading to higher bounce rates and lower rankings.
HTML:
Hypertext Markup Language, or HTML, is the language used for the development and creation of a web page. It is also the most common method for facilitating communication between SEO, search engines, and users who request or use a search engine.
Index or Homepage:
It is the main one, the homepage, it is the first one that appears and where people find all the information about the organization, such as who they are or what content is displayed on this website.
Landing page:
Landing page, this is the page we arrive at after clicking on a hyperlink. This page is the method that creators use to attract potential customers, as it is where personal data is requested to build customer loyalty.
An example of a landing page could be what El Colombiano is currently doing. If you come across an article from the newspaper on Facebook and click on the link, it doesn’t allow you to continue viewing the content or the news until you provide your information.
Ecommerce:
It’s basically buying and selling products using the internet. It’s having a store that will essentially operate 24 hours a day.
Blog:
It is a site where periodic publications are made, aiming to expose content and help position products or elements.
Content:
It is preferably textual information that an SEO uses to position and promote products, services, and information.
Internal links:
These are the various links we find within a webpage that allow us to navigate throughout the site.
External links:
These are the links that connect us to other sites. They can be outbound, which means they take us from our site to another, or they can be inbound, which means an external site leads to ours.
Bounce rate:
They are the people who enter our website without browsing or interacting in any way. They are the ones who arrive by mistake, with a wrong click or something like that.
