Now is the right time to talk about SEO trends in 2023 before the internet gets flooded with articles on the subject.
Now that 2022 has come to an end, a year with many changes in every sense regarding the SEO universe, a year full of challenges for those of us who call ourselves SEO consultants and for our clients. We were subject to the sacred and holy will of Google, where every change and update made most of us who work in this area of Digital Marketing tremble.
We were subject to the sacred and holy will of Google, where every change and update made most of us who work in this area of Digital Marketing break out in a cold sweat.
But I say to the majority, and this is something I will talk to you about soon in an upcoming article, it is about the three most important SEO factors of 2023 that, if you take them into account, you won’t even have to worry about the performance of your website.
In summary, all these changes in search engines, algorithms, artificial intelligence, mobile searches, voice searches, and the metaverse, among others, directly and indirectly influenced SEO trends.
What SEO factors will determine the SEO trends of 2023?
With so much information, updates, and improvements in algorithms, it can be challenging to keep up with the changes and update search engine optimization strategies. In fact, I dare say that the techniques, strategies, and factors we used for SEO just a few years ago are no longer as relevant.
Considering that Google is the main and most used search engine, everything indicates that the primary goal of the search engine is and will continue to be rewarding websites that offer users valuable and high-quality content.
And I leave you here with a very important question for us to ponder: Will content continue to be king or will it be dethroned?
The first factor of the previous year to consider before discussing the trends in 2023 is:
1. Exponential growth factor of worthless blogs and web pages.
During the past two years, we have witnessed a significant number of updates in Google’s different algorithms, primarily due to the unprecedented rise of websites that lack value, offer limited quality content, but are highly optimized for search engines.
Here are some important facts that will help you understand the reasons behind the latest updates in the different Google algorithms during 2022.
- On January 1, 2022, more than 1.97 billion websites were on the Internet.
- At the beginning of 2022, nearly 600 million blogs were hosted on WordPress, Wix, Tumblr, and GoogleBlogger.
- Domain name registrations have increased by 11.5 million, or 3.4%, year over year.
- At the end of the fourth quarter of 2022, there were 349.9 million domain name registrations across all top-level domains.(websiterating.com)
The increase in the number of web pages published online in 2022 solely for the purpose of obtaining or monetizing a low-competition niche market on the Internet through SEO strategies has forced Google to update its algorithms to identify spammy sites with worthless content and the use of Black Hat SEO tactics, the type of SEO positioning penalized by search engines.
This means that SEO experts must constantly stay up to date with the latest updates and study the behavior of where positioning is going to evolve in the following years in order to remain relevant.
It expected that Google will continue to make multiple changes to algorithms to better control dishonest content posted.
In addition, they will work hard to ensure that only relevant results are shown for user searches.
Updates on Google Algorithms
Google has implemented recurring updates to the Bert, RankBrain, and E-A-T (Expertise, Authority, Trustworthiness) algorithms to enhance the quality of its search results.
These updates enable Google to better understand the content found on websites and present the most relevant and informative information to users.
SEO experts must understand these new rules and principles to ensure good search engine rankings by complying with the content standards required by Google.
If these requirements are not met, the ranking could be much more challenging for websites that aim to acquire organic traffic from search engines.
What are the most important algorithms to consider for this year in SEO?
BERT (Representaciones Codificadoras Bidireccionales de Transformadores)
It is a machine learning algorithm developed by Google to enhance natural language understanding in search results.
BERT focuses on understanding the context of a search and how words are related to each other. Previously, search algorithms primarily focused on the keywords in a search, but with BERT, Google can better understand the meaning behind a search and provide more accurate results.
In simple terms, BERT helps Google better understand the meaning behind users’ searches, especially those that are more complex and have multiple keywords, and provides more accurate and relevant results.
For example, if a user searches for “how to cook a family dinner in a convection oven,” BERT can understand that the search refers to a family dinner and cooking in a convection oven, and provide results that include recipes and tutorials for cooking in a convection oven.
BERT has the potential to significantly impact SEO in 2023. Google’s algorithm focuses on understanding the context of a search and how words are related to each other, which means that websites must have high-quality and relevant content to be well-ranked in search results.
Google RankBrain is a machine learning algorithm that helps Google understand the meaning of users’ searches.
Rank uses natural language processing techniques to understand the context of a search and improve search results.
In 2022, Google has made updates to RankBrain to improve its ability to identify spammy links and content. These updates will help Google enhance the quality of search results, displaying only relevant and high-quality results for users.
In simple terms, this means that if your website has links or content that Google considers spam, your website may not appear as high in search results as before. On the other hand, if your website has high-quality and relevant links and content, it is more likely to appear in the top search results.
It is important to keep in mind that these updates do not mean that SEO has become more difficult, but rather it simply means that it is more important than ever to provide high-quality and relevant content and avoid SEO techniques that violate Google’s policies.
E-A-T ahora E-E-A-T (Expertise, Experience, Authoritativeness & Trustworthiness)
Until December 15, 2022, E-A-T (Expertise, Authoritativeness & Trustworthiness) added one more E for experience (Expertise, Experience, Authoritativeness & Trustworthiness).
This update focuses on the quality and reliability of the content, and in Google’s own words, this latest update is about:
Google wants to ensure that users get reliable and accurate information from web pages, so it is important for experts, agencies, and SEO writers to create high-quality content with verified sources.
These three key updates will shape the path to SEO trends in 2023. To get ahead of these changes, SEO experts should focus on understanding the direction of trends heading into 2023.
Changes in the Google ecosystem
The changes in Google’s ecosystem in 2022 are already significantly influencing the SEO trends for 2023, starting from this very moment.
Google Image, Google Lens, Google Maps, Google News, and voice search are some of the Google services and applications that will impact the environment and the way SEO is done.
The teams that work in SEO now must not only focus all our efforts on search results in the search engine from a desktop browser as it was a few years ago.
Today, we must also consider the entire Google ecosystem connected to our mobile devices when designing the SEO strategy.
The integration of services like Google News, Google Maps, Google Lens, Google Images, and Voice Search will increase user engagement and enhance the search experience primarily via mobile devices.
These Google tools and services are an important part of the SEO landscape, and it’s important to consider their impact on a website’s ranking in search results.
However, we need to pay close attention to three relatively new or little-known players in this ecosystem but with a growing trend in results in recent years, pay attention to Google Lens, Google News on mobile phones, and voice searches increasingly in trend.
Artificial Intelligence ChatGPT, Jasper specialized in content creation.
Special AI such as ChatGPT, Jasper, and others enable website owners to quickly and accurately improve the SEO of their pages.
These tools are capable of generating content that is not only unique but also keyword-oriented, aiming for high SEO performance. You can even provide references like the buyer persona, search intent, and keyword competition to optimize the content before creating it.
ChatPT helped me write this article and we had a good conversation about SEO, although we had different views on some concepts. It is truly an effective, efficient, and proactive AI in its responses.
In, some of these AIs are also capable of analyzing data in real time to monitor the progress of your content and the positioning of your website.
Accurate questions and answers such as How many words do you think this SEO Trends 2023 article would need to surpass the competition? Your response was very in line with what I had estimated for this article, around 1500 to 2000 words. You provided all the justification for it.
But I seem very excited about ChatGPT, so I’ll tell you more about our conversation on the most important SEO factors in another article on this blog. I’ll just say that it better profiled the search intent than I did. 😭
Most importantly, Google has already announced that it will not penalize this content. Whether it is created by an AI or a writer is irrelevant as long as they provide valuable, high-quality content.
These tools are capable of providing recommendations on the structural or technical optimization of the website, which could improve overall performance.
7 SEO Trends for 2023 that you need to know.
SEO is constantly changing with the introduction of technologies and updates in Google’s algorithms. To stay up to date, it is important to understand and take advantage of the most important SEO trends of 2023.
1. The first SEO trend will be understanding the Intent behind searches.
Search intent in SEO refers to the underlying reason why someone searches for something on the Internet.
As confirmed by Google itself, understanding the search intent will better position a website, leading to the creation of sites with much more valuable content to improve their ranking on search engine results pages.
When it comes to search engine optimization, understanding the user’s search intent is key to creating relevant content that ranks well.
How can you then identify the search intent for your SEO strategy or content?
How can you then identify the search intent for your SEO strategy or content?
You must know their preferences, habits, frequent readings, social media, what products they buy and services they use, what we call in marketing the buyer persona. Here it is important to know and understand what tone and content you create for them.
2. Know the main keywords and their synonyms
Knowing the main keywords and synonyms of the section or article you want to create is key in order to create content that responds to all the different ways of searching for the main keyword.
Don’t break your head optimizing and repeating a single keyword over and over again, density is no longer a decisive factor when it comes to ranking.
3. The SEO Conversion Funnel
Keep in mind at which stage of the conversion funnel your potential customer is in when they arrive at the article. If the article or search is in the consideration or awareness stage, don’t sell to them. If they’re in the purchasing stage, offer them the product or service they came to your website for.
4. The results on Google SERPs.
If you want to easily understand the search intent, review the results that Google shows when you make this search. Based on the results, you will identify what the customer wants, whether it’s transactional, if the results are products for purchase, or if the results are services.
5. Analyze your SEO competition
At this point, what you should do is enter the first three pages of search results for the keyword you want to rank for and take into account all the strengths, points to address, and weaknesses of each one.
With these 5 points, it will be easy for you to identify the search intent and plan a strategy for the section and content you want to create or position.
2. Valuable content that responds to searches
Content is once again king in SEO positioning strategies for 2023! Why? Because search engines are becoming increasingly intelligent and improving in detecting low-quality or misleading content. Now more than ever, search engines are searching for high-quality and relevant content to showcase to users.
That why, if you want to ensure that your website appears in the top search results, you need to create high-quality and relevant content. This means providing value to the user with accurate and useful information, and writing in a natural and easy-to-understand language. If you do this, you will be in a good position to increase your ranking in search results and attract more traffic to your website. So, don’t underestimate the power of quality content, it is the king of SEO in 2023!
Here’s a list of how to create content that will reign in SEO in 2023.
- Identify the needs and questions of your users and create content that answers them.
- Use relevant keywords naturally in the content.
- Create unique and original content, avoid duplicate content.
- Incorporate images and videos to illustrate the content and enhance the user experience.
- Promote your content on social media and other channels to attract traffic.
- Monitor and measure the results to know if your content is working.
Remember, high-quality and relevant content is the king of SEO in 2023, and following these steps will help you create content that attracts traffic and improves your ranking in search results.
3. Voice searches are a trending and more relevant SEO technique.
With the increasing popularity of mobile devices and voice assistants like Alexa and Google Home, more and more people are using voice search to find information. And search engines like Google are constantly improving their ability to understand natural language and the intentions behind voice searches, which means that voice searches are becoming an increasingly important part of SEO strategy.
Voice searches are an SEO trend in 2023 because they are super convenient and easy to use! Tired of typing your searches into the search engine? With voice searches, you just have to speak and you’re all set! It’s like having a personal assistant that understands what you want to search for.
For this trend, it is important to talk about long-tail keywords. Identifying these words is an SEO technique that focuses on using longer and more specific search phrases instead of more general keywords. These keywords are usually more precise and tend to be more relevant to the user.
To use long-tail keywords to improve SEO in voice searches, it is important to consider how users phrase their questions when conducting a voice search.
Voice searches are often longer and more specific than written searches since people use natural language to formulate questions.
For example, instead of searching for “shoe store,” a user might search for, where is a shoe store that sells men’s dress shoes near my location?
To the most of long-tail keywords in voice searches, you should naturally include them in your content.
Create a content strategy focused on answering specific questions, and use long-tail keywords in your headlines, subheadings, and meta descriptions.
4. Video Content and YouTube Search Engine Optimization
Videos are the future of SEO! Although they have been popular for a while, they will continue to be a significant trend in 2023. Why are videos so popular? Because they provide more detailed information and keep users engaged.
Video content also helps improve the user experience, which is an important factor for ranking in search engines.
And’s not only important for users, it’s also important for Google. According to a study by Wordstream, video is responsible for 82% of global Internet traffic. And not only that, YouTube is currently the second most used search engine in the world, after Google. This means that there is a great opportunity to reach more people through videos.
So don’t lag behind, make sure to integrate video content into your SEO strategy. You can even connect your website and blog articles with videos to improve the on-page SEO of your page in 2023.
5. User experience and website engagement rate
User text: User experience is like the icing on the cake in SEO! Although there are many factors that influence search engine rankings, user experience is becoming increasingly important.
Why is it important to have a website with a good user experience? Because users like to feel comfortable and easily find what they are looking for.
According to a study by the digital marketing agency Stone Temple, the engagement rate on a website is directly related to search rankings.
Websites with higher engagement rates tend to have better rankings in search results.
This is because the engagement rate indicates that users are interacting and finding relevant and valuable content on the website.
On the other hand, you must ensure that your website is designed with the user in mind, providing simple navigation, good readability, and an overall pleasant user experience.
User interaction and satisfaction are key to improving the engagement rate and making Google perceive your website as valuable.
In summary, user experience and engagement rate are two key factors in SEO, ensuring a good user experience by providing easy navigation, good readability, and a high engagement rate will make Google perceive your website as valuable and rank it better in search results.
6. Mobile optimization
Mobile-optimized websites will be an SEO trend in 2023 because they are super important for users! Who wants to browse a website that doesn’t look good on their mobile phone? No one! Users want a smooth and user-friendly mobile experience, and search engines value this too.
Google announced since 2016 that its search algorithm now takes mobile experience into account as a key factor in determining the ranking of a website. Google also introduced a measure called “Mobile First Indexing” which focuses on the mobile version of a website to determine its ranking in search results. This means that having a mobile version of your website that is fast, easy to navigate, and offers a satisfying user experience is essential.
In addition, the use of mobile devices for browsing the Internet has increased significantly in recent years, with a growth of 57% in the use of mobile devices compared to computers for accessing the internet. It is expected to continue growing in the future. Therefore, it is important to ensure that your website is mobile optimized to ensure a good user experience and improve your ranking in search results.
In summary, optimizing your website for mobile is essential to improve your ranking in search results and enhance user experience, as well as leverage the functionalities of the Google ecosystem.
7. Structured data markup
Structured data markup will be another SEO trend in 2023 because it’s like giving Google a map to better understand your website!
Have you ever wondered how Google knows what your website is and what it contains? Structured data markup is like labeling the important things on your website, such as the title of an article, the name of an author, the publication date, and so on.
This way, search engines can better understand your content and display it more relevantly and attractively in search results. Additionally, this also allows search results to appear richer, with images, videos, ratings, and other relevant information, enhancing the user experience and increasing the likelihood of clicking on your site.
In summary, structured data markup is like giving Google a map of your website, which helps improve your ranking in search results and provides a richer and more engaging experience for users.
Conclusion SEO Trends 2023
The changes in Google algorithms, as well as the adoption of new technologies like voice search, require SEO experts to follow the latest trends to stay up to date.
While adapting to the latest SEO trends for 2023 may be challenging, it is vital for long-term success and strong search engine rankings.
By the end of 2023, significant updates are expected to optimize content for both search engines and voice-enabled searchers.
Writing relevant content based on user needs and usability will be crucial.
It is also important to consider the user experience, as well as a robust system of structured data markup for better visibility.
In conclusion, if SEO experts and agencies want long-term success, they must stay up to date with the latest SEO trends of 2023 and not give up on meeting the current requirements demanded by Google.