In recent years, digital marketing has become a fundamental tool for the growth of businesses, particularly SEO positioning in Colombia.
In this context, SEO is one of the most important channels to attract organic traffic to a website.
However, in Colombia, there is a concerning reality: there are many agencies and consultants that offer SEO services without having enough experience or knowledge in the field.
The current situation of SEO in Colombia
The of SEO in Colombia is alarming. There are many companies that offer SEO services, but not all have the necessary knowledge and experience to carry out an effective positioning strategy.
The problem lies in the fact that many companies and entrepreneurs do not know how to identify an SEO expert, which leads them to fall into the hands of companies that do not have enough experience in the field and offer low-quality services.
The quality of SEO services is of low quality.
There are several reasons why the quality of SEO positioning service in Colombia has significantly decreased in recent years.
- The of regulation in the SEO industry in Colombia allows anyone to offer SEO services without proper training or experience. This has led to the emergence of many agencies and consultants that provide low-quality services.
- The growing demand for SEO services has led to the rise of many new agencies without the necessary expertise to deliver high-quality services.
- Competition in the SEO industry in Colombia has increased, leading some agencies to use unethical tactics to achieve quick results.
- Companies seeking SEO services in Colombia often do not have a clear understanding of what SEO entails, making them more vulnerable to hiring low-quality agencies.
- Many SEO agencies in Colombia solely focus on achieving quick results rather than building a sustainable long-term SEO strategy, leading to short-term and unsustainable outcomes.
The lack of regulation in the SEO industry, increasing competition, the demand for quick results, and the lack of understanding of companies seeking SEO services have led to a decrease in the quality of SEO positioning services in Colombia.
It is important that companies seeking SEO services in Colombia are aware of these issues and carefully select SEO consultants or agencies to ensure the quality of the service they receive.
Colombia’s bad SEO positioning practices
In addition to inexperience, another common problem in Colombia is the use of poor SEO practices. Many agencies and consultants employ prohibited or unethical techniques to rank a website, which may yield short-term results but can ultimately lead to search engine penalties in the long run.
Among the most common SEO bad practices in Colombia are link buying, keyword over-optimization, and duplicate content creation.
Let tell you about 5 bad SEO practices that inexperienced agencies usually commit:
1. Excessive use of keywords.
One of the most common practices is the excessive use of keywords, with the intention of positioning the website in the top search results. However, this can be counterproductive, as Google penalizes content that is perceived as “spam” or of low quality.
2. Duplicate Content:
Copying content from other websites or even the same site and publishing it on different pages can negatively impact the reputation of a website on search engines. Additionally, Google’s algorithms penalize duplicate content and remove it from search results.
3. Link buying:
The purchase of links is a common practice in SEO that involves paying external websites to link to your own site. However, Google penalizes this practice as it considers that links should be natural and not bought.
4. Text hiding:
Hiding text on the website to add more keywords or improve keyword density is a SEO practice that can lead to a Google penalty.
5. Ignore Google updates.
Inexperienced agencies often overlook Google algorithm updates and continue using outdated SEO techniques that can negatively impact website ranking in search results.
It is important to keep in mind that these practices are considered “black hat SEO” and can have serious consequences for the website, such as disappearing from search results or being penalized by Google. Therefore, it is essential for SEO agencies to follow ethical and effective practices in their work.
The importance of choosing the right SEO expert.
It is important for companies and entrepreneurs to learn how to select the right SEO expert. This means they should look for individuals or agencies with proven experience in the field, who have references, and who provide a quality service.
Hiring an inexperienced SEO expert or an agency that engages in poor SEO practices in Colombia can have negative consequences for your business, including loss of rankings, search engine penalties, and a negative brand image.
In SEO positioning, cheap ends up being expensive.
In the current market, many agencies and consultants offer SEO services at very low prices, which can be tempting for businesses and entrepreneurs looking to cut costs. However, it is important to remember that cheap can be costly.
Hiring an inexperienced agency or consultant can lead to an ineffective SEO strategy, resulting in a waste of time and resources for the company.
5 consequences of why cheap ends up being expensive in SEO:
1. Bad practices
When hiring an SEO agency or consultant without experience, you’re likely to receive poor SEO practices that could harm your website and online reputation. Some common practices include creating low-quality backlinks, keyword over-optimization, and duplicate content.
2. Time loss:
If you hire an SEO agency or consultant who doesn’t know what they’re doing, you’re likely to waste a lot of time and money on an ineffective SEO strategy. Instead of achieving positive results, you can end up losing valuable time and resources.
3. Loss of ranking position
If the SEO agency or consultant uses unethical or outdated SEO techniques, there is a risk of being penalized by Google. This could result in a decrease in search ranking position and, ultimately, a loss of traffic and potential customers.
4. Reputation loss:
If an agency or SEO consultant without experience is hired, it is likely that they will not take into account the brand and long-term goals of the company. As a result, the online reputation of the company and its brand image may be compromised.
5. Additional costs:
Often, inexperienced SEO agencies and consultants offer services at very low prices to attract clients. However, as the SEO strategy progresses, additional costs may arise to fix errors or make necessary changes to the website. This can result in a much higher total cost than if a high-quality SEO agency or consultant had been hired from the start.
Cheap can turn out to be expensive in SEO, as it can result in bad practices, wasted time, ranking position, reputation, and additional costs. That’s why it’s important to choose a quality and experienced SEO agency or consultant, even if it means paying a little more in the short term.
In conclusion, it is important for companies and entrepreneurs to carefully select their SEO expert. They should look for individuals or agencies with proven experience in the field, who have references and offer high-quality services.
Hiring an inexperienced SEO expert or an agency that utilizes poor SEO practices can have negative consequences for the business, including loss of rankings, search engine penalties, and a negative brand image.
If you want to learn more about how to improve the SEO positioning of your brand in search engines, check out my SEO agency for Latin America.